Friday, September 19, 2008

Separate Arena for Hockey

It appears more and more likely that the Seattle Center remodel of KeyArena wont do much or anything to accommodate hockey. It appears to be more so of fixing up the suite level, and adding amenities such as bigger concourses, restaurants, team store, offices and practice facility. With that said.... What could be next for Hockey in the Northwest?

I say a separate arena that competes with the Key. The new arena would be build to host state of the art hockey sightlines, ability to host the AFL, and hold major conventions and tours. No arena in the area can support the size and dimensions needed for an NHL rink and AFL field. For just those reasons a new arena shouldnt be frowned upon. There are often concert and performing tours that skip Seattle because no facility is adequate their needs. The Tacoma Dome usually becomes the venue most of the time by default because it is the most concert friendly facility in a major market in a big music region.

Now the problem comes down to location and financing. Location spots are the hard part I think because you want it close to Seattle, Bellevue, and the airport. There arent too many locations up and available. The old Safeway warehouse in Bellevue is being used by Amazon for their grocery delivery service, the Renton location Clay Bennett tried scamming people on is being developed for other uses, and the Muckleshoot Tribe land next to Emerald Downs might be too far south, though it could be a nice location with Tacoma, Puyallup, and Olympia to the south.

Financing will need to come from private investors as well as city and tax supported streams. One way could be Facility Charges. The league ticket average is about $42 a seat per game. The league averages around 17,500 fans per game. If you charge 5% facility fees on tickets, you would generate $36,750 per game, or $1,653,750 per season based on 45 total games, minus playoffs. Factor in $3 million per year in naming rights for 15 years, then re-up after 15 years for $4 million per year. For this purpose, we can average $3.5 million per year.

Here is a breakdown:
Arena Cost: $400 million
Yearly Mortgage: $13,333,333 over 30 years (no financing factored in)
Naming Rights: $3.5 million / year
Facility Fee-NHL Games- $1,653,750 / year
Facility Fee- AFL Games - $240,000 (15,000*8*$2)
Concerts Fac. Fee- $600,000 (20 events* 15,000* $40/person* 5%)
NHL Rent: $4,500,000
AFL Rent: $500,000
Total So Far: $2,339,583 left per year

As for the money part for the teams, they can keep all concessions revenue produced during their events, while the NHL team would collect revenue from concerts and shows/tours concessions as well. The city would receive concessions from conventions. Parking would go to the NHL team for their games, and the city for the rest of the events. Say 2,000 spots in a garage- $15 per event and the garage fills up. 45*15*2000= $1,350,000 for NHL; 8+20*15*2000 = $840,000 for city

$2,339,583 Per Year Remaining-
Parking: $840,000
Total Left: $1,499,583 and we havent factored in taxes. How about a sales or property tax for the county to finance the remaining bit?

3 comments:

Isaac Alexander said...

Location is the though one. The other thing to keep aware of two with big future capital projects in the city is the convention center is thinking about expanding or flat out moving.
http://www.crosscut.com/real-estate/17746/Could+a+convention+center+work+at+Seattle+Center/

An idea I had that would have to run by Paul Allen, would be to turn Key Arena into an Exhibition Space(like it's original pupose) and tear down the current exhibition hall and have the new nhl arena be built where it's at and close the southern part of Occidental Avenue to build over it.

Then you'd have all of Seattle major league sporting events in one location. Philadelphia has something similar with all their venues close together.

Key Arena is not a solution for professional sports. It is a solution for something different.

RRWRAYIII said...

Thanks for the comment. You brought up an interesting thought there about turning the Key into an exhibition space.

Isaac Alexander said...

Thanks. Another use for Key Arena could be a multi-use facility like what Montreal has done with their former NHL Arena.

Pepsi Forum AMC
http://en.wikipedia.org/wiki/Montreal_Forum
Pictures
http://www.flickr.com/photos/steve-brandon/241124901/

Toronto's old arena is on hold a bit as to where to go next.
http://en.wikipedia.org/wiki/Maple_Leaf_Gardens